George Lakoff believes ‘progressives’ should speak of their values first, and policy prescriptions second: “There is no left-to-right linear spectrum in the American political life. There are two systems of values and modes of thought – call them progressive and conservative (or nurturant and strict, as I have)….Barack Obama has it right: Get rid of the very idea of the right and the left and the center. American ideas are fundamentally progressive ideas – the ideas on which this count

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