Like any fashion magazine, UK ELLE’s role is to edit down key seasonal trends for the reader, pointing out looks across the collections, ignoring the plain ridiculous and packaging everything up in a handy shopping-enabling section with ‘real buys’ complementing the designer garb. I think ELLE does an excellent and visually inspiring job of this, creating editorial equilibrium between catwalk images, concise but sophisticated copy and complementary high-street options shot in still-life format.

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